Your brand is in the bag… the pocket, on the nightstand.
Everywhere the customer goes you’re going along for the ride. If you can provide a mobile app that your customers find useful or enjoyable you can be in their face all the time. But there may be more than a consumer-facing app that could add value to your customer interactions. What about an app that makes it easier to do a sales presentation? Or an app that demonstrates your product better than the product itself? Could you put your operating instructions on an app and make it easier for customers to use your product? Can an app lower your trade show costs? Reduce ordering errors? Make it easier to input user data and capture leads?
A mobile app can be a useful tool – to your enterprise or to your customers. Or it can be a fun distraction that connects to your brand and engages your customers in a meaningful way.